For decades now, companies have provided training in other languages to improve communication with overseas clients and suppliers. In the current climate, they look to optimize their employees’ time and cut costs, as well as retain talent. Blended learning programs meet both needs, and more.
First Things First: What Is Blended Learning?
The blended learning approach combines traditional, in-person teaching with online support material. In the classroom, students receive immediate feedback from their instructor and have opportunities for face-to-face interactions, like role-playing or discussions.
As for the online content, it provides dynamic and flexible practice opportunities in the form of interactive media. Learning platforms offer games, tutorials, videos, and quizzes that the learner can use at their own pace and whenever it suits their busy schedule. These activities reinforce the topics taught in class in a fun and motivating way. Besides, learners can choose when and how to interact with the online material, which can be customized to their needs.
Some Blended Learning Statistics
- E-learning takes up 40% to 60% less time than traditional learning. (Source)
- Online learning increases student retention rates between 25% to 60%. (Source)
- 73% of teachers say blended learning increases engagement. (Source)
- 48% of students think interactive polls and quizzes are the most useful online tools. (Source)
- The corporate blended learning market is expected to grow at a CAGR of 12.68% during 2023-2027. (Source)
- North America is projected to contribute 47% of the market’s growth by 2027. (Source)
With a near-record number of US jobs going begging, thanks to a tight labor market, attracting and retaining talent has become a core challenge for many firms. Large employers like Amazon, Walmart, Target, and Google have announced major investments in workforce education and development programs to decrease churn and fill talent gaps. McKinsey Trends to Watch in EdTech
What Are the Benefits of Blended Learning?
Blended learning suits all learning styles.
This modality offers a customized experience for the learner, whether they favor the visual, auditory, or kinesthetic learning style. Students choose what activities to do online to reinforce the topics learned in the in-person class and do them at their own pace.
Cost reduction.
With a blended learning system, there is less time and money spent on commuting to class, since the online portion can be done wherever the learner is. It helps companies optimize their learning budget and control costs.
Round-the-clock access to materials.
E-learning platforms are available 24/7. Students can access learning materials, videos, games, and quizzes whenever is convenient for them.
Better feedback.
Using an LMS (Learning Management System) makes it easier for the instructor to track the students’ performance and skill development. This also allows the instructor to adjust the training based on the previous session’s data.
Keeps learners motivated.
The online component of the blended classes reinforces the topics taught in class. One way to do it is through games. Learning platforms include apps like Kahoot!, Yammers, or Genially. Their engaging quiz-based games, animated infographics, and other resources make learning and practicing fun and effective. It makes students want to go back for more!
Summing up, blended learning is the best of both worlds, as it combines a traditional in-class experience and interaction with teachers and peers with the dynamism and flexibility of online learning. It suits everyone, from technology-savvy millennials and centennials to more traditional learners.
