Growth hacking is effective digital marketing which focuses on the rapid growth of a business. It is an efficient way to grow and scale your company’s client base. Growth hacking relies on creative, innovative, and inexpensive strategies. The goal here is to increase conversion rates and expand the user base. The focus of this approach to marketing is on original ideas, scalability, and user connectivity.
A growth hacker, or growth marketer, uses a variety of tools and techniques to achieve his growth goals. Some of these include persuasive copy, website analytics, search engine optimization, or clever email marketing. However, this is an endless game of testing and tweaking your strategies until you find one that works. When you do, you replicate and scale that strategy. But don’t put aside the strategies that didn’t work because you can learn a lot from failure. And remember that the first five years of a business is the building stage, so never stop hustling and looking for new opportunities.
“A growth hacker lives at the intersection of data, product, and marketing.” Aaron Ginn, CEO & Co-founder of Hydra Host
How to utilize growth hacking effectively
First and foremost, you need to define clear objectives. It means knowing what you want to achieve. Then, you tweak your approach to suit those objectives. Additionally, you need to determine priorities, like your overarching goal, as well as determine the areas that need improvement.
Delivering high-quality content that is scalable is essential because it will help you acquire customers quickly. In order to help your message reach more potential customers, focus on increasing engagement. How do you achieve that? By researching keywords to see what people are searching for and then creating valuable content that answers their questions. Also, remember that engaged customers tend to stick around!
Additionally, don’t forget to document the whole process so you can share the data with other teams. As a result, everyone will understand what you’ve done and how to apply the strategies across the company.
Building a solid brand goes hand in hand with business growth. Create one that people will remember. Again, high quality content, like brand awareness video ads, is very important. Focus on strategic initiatives and innovation that will benefit your brand and give customer acquisition a boost. But remember that efficiency is essential as well. So, automate as many repetitive tasks as you can to streamline your operation and free your mind and time to focus on strategy building and innovation.
In order to narrow down your growth hacking strategy, you need all kinds of information. Learn what worked and what didn’t, and, crucially, the reason why. Do research into what your competitors are doing to know where you stand. Analyze customer behavior data and use it to focus your efforts. Organize brainstorming sessions with your team to define the best way forward.
Once you’ve developed a growth hacking strategy, put it to the test. Then, collect data and measure and analyze the results. Lastly, use this data to shape your next strategy.
Growth hacking is one of the many different topics we teach in our English language webinars and workshops. We can help your team improve their English language skills while they hone in on their soft skills. ATt English Services, we utilize the right tools and methodologies, as well as the latest technoglogy. We are your ed-tech of choice! Get in touch to find out more.