Have you ever wondered how marketers gain insights into the consumer’s, i.e., your, decision-making process when making a purchase? Wonder no more. The answer is that they use neuromarketing. This method, which is used to understand consumers, has some be ...
The positive impact of breathing on memory and emotions
“Breath is the bridge which connects life to consciousness, which unites your body to your thoughts. Whenever your mind becomes scattered, use your breath as the means to take hold of your mind again.” Thich Nhat Hanh, Buddhist monk, meditation teacher ...
Conflict Resolution Tips
Despite several warnings, Bob from sales is always late with his reports and Tom from accounts can’t do his job until he has all the numbers. As a result, Tom is also late with his reports. He feels frustrated because he thinks this makes him look bad thr ...
Talent Management Fundamentals
When it comes to talent management, there is no one-size-fits-all solutions. Finding the right talent, getting them onboard, and helping them grow within the organization requires flexibility, ingenuity, and strategic thinking. Employees are the beating h ...
Growth Hacking Fundamentals
Growth hacking is effective digital marketing which focuses on the rapid growth of a business. It is an efficient way to grow and scale your company’s client base. Growth hacking relies on creative, innovative, and inexpensive strategies. The goal here is ...
Why Is Being Bilingual a Good Thing?
The American journalist Flora Lewis famously said that “Learning another language is not only learning different words for the same things but learning another way to think about things.” When you speak more than one language, you see the world differentl ...
How to Be More Productive
The alarm goes off very early. You throw some clothes on and run to the gym for an early workout. Run back home, shower, breakfast. Go through today’s endless to-do list. You groan in despair. So much to do! And don’t forget your kids’ packed lunches. At ...
Stop Procrastinating!
Do you often find yourself putting off tasks? You tell yourself that you will do them later. But when that later time comes and the jobs are not finished, you berate yourself. You call yourself lazy and think you have bad time management. And you feel gui ...
How Exercise Improves Brain Health
Do you know how to protect your brain from the devastating effects of degenerative diseases? This may sound all gloom and doom and clickbait-y, but it is actually not. Neuroscientists have carried out research into how to improve our cognitive abilities a ...
Real Material for Effective Learning
If you have taken language classes, surely you used a set textbook or two. Each unit was about a grammar rule, say passive voice. There was a reading passage, a listening comprehension activity, and practice exercises, both written and oral. Then, on to t ...